Walt Disney Parks and Resorts to Debut New Attractions and Entertainment in 2007
Posted by Co-op Travel at 10:29 AMAfter a momentous 2006, Walt Disney Parks and Resorts is poised to unveil a full slate of exciting new attractions and entertainment in the coming year, highlighted by the continued rollout around the world of its groundbreaking Where Dreams Come True initiative.
“As proud as we are of all that we accomplished in the last year, particularly with the great, global success of Disneyland’s 50th anniversary celebration, we have even more exciting things in store for 2007 and beyond,” said Jay Rasulo, Chairman, Walt Disney Parks and Resorts.
“In addition to making dreams come true for our guests around the world, 2007 will be a year in which we continue to invest in our business by adding world-class attractions and entertainment that tell great stories – especially those based on some of Disney’s great creative franchises.”
“We’ll also continue to look for new areas with which we can grow our business and expand our share of the global travel market,” Rasulo added. “We think there are incredible opportunities for us on this front, and we’re eager to bring the Disney vacation experience to new audiences and places around the world, much like we’ve done with one of our newest businesses, Adventures by Disney.”
Where Dreams Come True
In October, Walt Disney Parks and Resorts – a part of The Walt Disney Company – launched Where Dreams Come True, the first-ever initiative to fully integrate and encompass Disney’s entire worldwide portfolio of parks and resorts. The campaign is anchored in the principle that families everywhere, regardless of boundaries or culture, share the belief that Disney parks are a magical escape where they can experience a world of fantasy and imagination.
“Our Dreams initiative brings that belief to life,” Rasulo said, “through attractions, entertainment, and, most importantly, Disney cast members, who are raising our already high levels of guest service to even greater heights.”
Dreams also serves as the long-term unifying theme for products and services at each park around the world. Under the Dreams umbrella, each international Disney resort will present specially tailored celebratory themes in 2007, such as the 15th anniversary of Disneyland Resort Paris, the start of the celebration of Tokyo Disney Resort’s 25th anniversary, and the continued introduction of the Disney experience to a new region of the world at Hong Kong Disneyland.
In the U.S., Dreams has come to life under the banner of The Year of a Million Dreams – a celebration of Disney guests and the way their dreams come true at Disney’s parks and resorts. Since The Year of a Million Dreams began in October, cast members have made more than 200,000 dreams come true for guests at the Disneyland and Walt Disney World resorts.